Business Metrics

Margins, ROI, ROAS, CAC, LTV, break-even, and SaaS metrics.

Calculate gross profit and gross margin from revenue and cost.

Calculate net profit margin from revenue and net profit.

Calculate return on investment, net return, and return multiple.

Calculate return on ad spend from attributed revenue and ad cost.

Calculate customer acquisition cost from sales and marketing spend.

Estimate customer lifetime value and LTV/CAC ratio.

Calculate break-even units and revenue.

Estimate how many months it takes to recover customer acquisition cost.